Autodata and ADP Dealer Services Announcement
ADP ANNOUNCES ALLIANCE WITH AUTODATA
Relationship Brings Rich Automotive Content to Dealership Applications and Websites
Los Angeles, CA, December 12, 2007 – Autodata Solutions, Inc. today announced that ADP Dealer Services, a division of Automatic Data Processing, Inc. (NYSE:ADP) has selected Autodata’s comprehensive automotive content to power dealership applications and websites in North America.
As a solid foundation to ADP’s industry-leading dealer services, Autodata’s content platform will facilitate more efficient product integration and stimulate the development of the next generation of ADP’s digital marketing solutions for dealerships in North America. ADP selected Autodata for its depth of content for all makes and models of automobiles sold in the U.S. and Canada including vehicle specifications, standard and optional equipment, factory pricing, zip-specific OEM incentives and rebates, high-resolution vehicle photography, Spanish and French language translations, and recall information, as well as more than ten years of vehicle-related editorial content, test drive reviews and aggregated press quotes.
“It is our mission to deliver world class solutions to our dealership customers that help them market and sell vehicles profitably and more effectively. We will use our alliance with Autodata to deliver consistent and comprehensive vehicle information throughout our product offerings,” said Mark Przybylski, Senior Director of Product Marketing. “Autodata’s digital automotive content and capabilities are a real asset to our dealers as an integral part of our suite of services.”
“ADP’s customers rely on first-class, timely and accurate automotive data. With the largest and most responsive data research group in the industry, Autodata can deliver the most comprehensive body of vehicle data, content, imagery and research applications in the U.S. and Canada,” said Michael Benavides, Autodata’s Director of Business Development. “As the majority of consumers flock to digital media as their primary source for new and used vehicle research, Autodata will continue to evolve in response to, and in anticipation of, our clients’ needs. We’re excited to work with ADP, a company that shares our history of customer-driven innovation.”
About Automatic Data Processing, Inc.
About ADP
ADP, (ADP) with nearly $8 billion in revenues and approximately 585,000 clients worldwide, is one of the largest providers of business outsourcing solutions. ADP Dealer Services provides integrated computing solutions to nearly 25,000 auto, truck, motorcycle, marine and recreational vehicle dealers throughout the United States, Canada, Asia, China, Europe and the Middle East. ADP Dealer Services is a business unit of Automatic Data Processing, Inc. Leveraging more than 55 years of experience, ADP offers a wide range of HR, payroll, tax, and benefits administrative solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world.
About Autodata Solutions, Inc.
Autodata Solutions, Inc. is one of North America’s leading automotive software and data providers. Founded in 1990, Autodata provides automotive content, research, and technology implementation services to most of the auto manufacturers who distribute vehicles in North America, helping them develop, market and sell their products more effectively and profitably. Autodata’s customizable ecommerce tools and content are utilized by over 90% of the largest fleet companies in North America and power millions of new vehicle orders annually. Additionally, more than 17,500 auto dealers and several of the most popular consumer research portals, with more than 23 million visitors per month, rely on Autodata’s data and tools to motivate consumers’ purchase decisions. Autodata has offices in Detroit, Los Angeles, and London, Ontario, Canada, and is a division of Internet Brands, Inc.
For more information, contact
Mr. Andy Tippet, Marketing Programs Manager
ADP Dealer Services
Andrew_Tippet@adp.com
847-485-4393
Ms Jackie Grant, Marketing Manager
Autodata
Jackie.Grant@autodata.net
1-800-263-2384 ext. 6564
