WhichCar Chooses Autodata Solutions to Power New Canadian Virtual Auto Mall
London, Ontario, September 23, 2009 – Autodata Solutions is pleased to announce they have been selected to power the portal for WhichCar Inc., a one-stop site designed to fulfill Canadians’ online automotive shopping needs. WhichCar delivers a unique online shopping experience where consumers can research and compare vehicles based on specific lifestyle preferences such as Budget Friendly, Built for Winter, Made in Canada, Hard Working and Green & Fuel Efficient. Vehicle selections can further be narrowed down by body style, price range, fuel economy, seating and engine specs. Canadian consumers will benefit from WhichCar’s easy access to detailed comprehensive vehicle specs, as well as links to brochures and automakers’ websites. This is a big plus for Canadians who have previously researched various U.S. sites that give U.S. pricing, vehicle specs, editorials and comparisons, and consequently found it difficult to compare Canadian vehicle information.
WhichCar turned to Autodata Solutions to deliver the rich vehicle content needed for all of the listed vehicles on their site. Autodata’s vehicle configuration and comparison technology will make it easy for online shoppers to rapidly research and perform up to four side-by-side comparisons at a time. Furthermore, Autodata’s Canadian car and light truck data for standard and optional equipment, colours, factory warranties and pricing will equip consumers to make purchase decisions using the Canadian source of timely and accurate information.
“We designed WhichCar for ease of use and with a focus on new cars. Canadian auto shoppers can find what they need—whether they’re looking for a specific car or for a range of cars, comparing one choice to another, downloading a brochure, visiting a manufacturer’s website or locating a dealer—everything can be done within a few clicks from the homepage, ” say founding partners David Bell and Paul Doyle. “Autodata’s comprehensive Canadian vehicle content combined with the expertise of our other talented partners have helped us create a site solely devoted to the Canadian new car market.”“Autodata Solutions is thrilled to be providing automotive content for WhichCar,” says Michael Lefteris, Director of Business Development at Autodata Solutions. “WhichCar.ca brings the kind of online shopping experience Canadians have been missing for a long time. Finally, they can take advantage of what US consumers have enjoyed for years—finding all the information needed to quickly compare and choose the car they want from a single website.”
About WhichCar Inc. WhichCar is a privately held company based in Ontario that aims to save time for shoppers and dealers alike. Shoppers are more likely to be knowledgeable and ready to do business after researching price points, trim levels, and option packages on WhichCar. Every month, over 100,000 Canadians drive home in a new car and–with most auto shoppers spending five to six months considering their purchase–there are 500,000 Canadians auto-shopping at any time. WhichCar offers Canadians a virtual auto mall designed to meet their shopping needs in one place. For more information, visit www.whichcar.ca. Autodata Solutions Company is one of North America’s leading automotive software and data providers. Founded in 1990, Autodata Solutions provides automotive content, research, and technology implementation services to auto manufacturers, fleet and leasing companies, dealer service providers and internet media portals in North America, to help them market and sell their products more effectively and profitably. Autodata Solutions Company has offices in Detroit, Los Angeles, head office in London, Ontario, Canada, and is a division of Internet Brands, Inc. (www.internetbrands.com). For further information please visit www.autodatasolutions.com-30-
For more information, contactPaul Doyle, Partner, Jackie M. Grant, Media Contact
WhichCar, Inc., T: 416-999-8431 Autodata Solutions, Inc. T: 800-263-2384 x6564Email: pdoyle@whichcar.ca Email: jackie.grant@autodatasolutions.com
