Autodata Solutions and Insignia Group join forces to bring Visual
Configuration and Accessories to the Automotive Industry
DETROIT, MICHIGAN – March 9, 2009 – Autodata Solutions, Inc., a leading provider of technology and professional services to North American automotive manufacturers, today announced an exclusive distributor and integration alliance with Insignia Group, an industry leader in automobile dealership accessories sales and management systems. As part of this initiative, Insignia Group will provide accessory images, descriptions, and compatibility rules through its proprietary software for use in Autodata’s platform of automotive software technologies and tools. In addition, Insignia brings its proprietary visual accessorization capability to the Autodata platform, allowing Autodata’s tools to dynamically change vehicle images as users select accessory options.
“Insignia is clearly a leader in accessories sales innovations and will enable Autodata to offer manufacturers, portals and dealership providers innovative solutions to their markets,” said Greg Perrier, CEO of Autodata Solutions. “In addition, by leveraging Autodata’s integrated services-distribution and delivery platform, Autodata will help Insignia license its vehicle accessory data and tools by way of its software platform to North American automotive manufacturers, industry VARs and over 22,000 franchised new car dealers.”
“We are excited about leveraging the depth of Autodata Solutions’ automotive IT platform and professional service capabilities,” said David Stringer, President, Insignia Group. “By entrusting system integration services to Autodata Solutions, it will enable us to continue focusing on innovation so that Insignia’s capabilities meet the specific needs of manufacturers and their customers. This arrangement will clearly broaden the appeal and penetration of our software tools.”Autodata Solutions, Inc. is a leading provider of consulting and professional services to North American automotive OEMs. As a pioneer of technology services for the automotive industry, Autodata Solutions provides a wide range of technology consulting services – from market analytics, product planning, vehicle configuration management, lead management, remarketing, order placement, consumer-facing competitive comparison website and in-dealership retail systems and training – to all elements associated with selling and marketing a vehicle. In addition Autodata Solutions’ reseller division distributes Autodata vehicle data, images and tools to media portals and dealership service providers. Founded in 1990, Autodata Solutions has offices in
Insignia Group, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 6 years, facilitating over $130,000,000 in accessory sales. Insignia Group currently supports 20 brands and serves over 1700 dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily. Every deal – every day. www.insigniagroup.com
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For more information, contactAnnie Saleh, Marketing Coordinator Jackie M. Grant, Media Contact
Insignia Group Autodata Solutions, IncTel: 1-888-579-4458 x8621 Tel: 800-263-2384 x6564
Email: asaleh@insigniagroup.com Email: jackie.grant@autodatasolutions.com
